Rail in particular is a fast developing sector and as a popular choice for premium class travellers one with a growing focus on customer experience improvements and innovations.
Rail allows passengers the space and connectivity to engage at leisure with a broad range of media, physical and digital, throughout their journeys. It offers an exciting medium-haul platform for publishers, content owners and advertisers seeking well-defined and affluent audiences to develop.
DMD operates print and digital media solutions for some of Europe's leading long-distance rail operators, delivering services across home bases and outstations in their key countries of operation:
"We wanted the content to drive the engagement within BEAM. Content and customer choice is king: a balance between programming customers know and love versus... awesome entertainment that they might have missed. The team at DMD understood this from day one, understood the Virgin brand and Virgin Trains customer segments.
DMD brought a huge amount of experience which contributed to BEAM's success."
Adrian Varma, Head of Commercial Partnerships & BEAM, Virgin Trains, UK, October 2016
(BEAM is the Virgin Trains onboard entertainment service)