Eurostar’s business travellers are highly satisfied with the magazine and newspaper selection provided to them on board and in business lounges, a recent Eurostar survey has shown.
A broad range of complimentary print and digital publications in both English and French is provided to Eurostar Business Premier customers, with the service managed by DMD in London, Paris and Brussels.
The survey also highlighted a growing trend for passengers to take both newspapers and magazines when travelling, not just one or the other, and a preference for reading in-lounge over reading onboard. Most travellers know they’re welcome to take their chosen publications with them, and around a quarter say they will often pick up titles for others – usually partners – to enjoy later.
The most popular category amongst those surveyed was women’s magazines (including those taken away by men for their partners), while other favourites included business and finance titles.
Respondents also tended to consider the Eurostar-DMD offer superior to those provided by ‘competitors’ (mainly airlines serving the same short-hop routes).
“This type of clear passenger insight is incredibly helpful to service providers like us”, says DMD Managing Director Paul Rayson. “It helps us refine and enhance the customer offer, and pass on valuable feedback to our publishers. Plus of course it’s always gratifying to know that your efforts are appreciated at the end of the day.”
Eurostar is the only high speed train that directly links the UK to France and Belgium via the Channel Tunnel, taking travellers from city centre to city centre since 1994. Since then Eurostar has carried over 150 million passengers, including thousands a day between London and Paris, Brussels, Lille, Calais, Disneyland® Paris and beyond.
For more information please contact Anya Ahmad, Service Delivery Director (Europe): firstname.lastname@example.org / +44 (0)7901 004421