Dawson Media Direct announced today the extension of its long-term content management relationship with Cathay Pacific to deliver an innovative digital press component for its brand new Airbus A350-900 aircraft.
The service enhances the reading-matter offer significantly across cabin classes in an IFE experience innovated for the airline’s new-generation fleet, which grows to 22 units through 2016-2017.
Up to 40 premium newsstand magazines are offered via fitted IFE screens – both local and international titles – all refreshed in line with publication frequency and regularly reviewed for popularity with the airline’s readership in Chinese and English.
The aircraft is built from advanced construction materials, including carbon fibre composites, packed with innovative technology that increases operational efficiency by 25 per cent, and the target for paper-free inflight reading materials will further enhance its enviable eco-efficiency profile.
“DMD has a long and happy working relationship with Cathay Pacific, providing both printed and digital product for aircraft and airside”, says DMD managing director Paul Rayson.
“This content innovation is one we welcome and applaud, and we look forward to doing our part to help with a successful A350 rollout in the coming months.”
For more information please contact:
Digital Press Product Manager
+44 (0) 7768 291626