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The DMD distribution partnership with Bloomberg Businessweek dates from 2007, when the title was a McGraw-Hill publication known only as BusinessWeek. That publisher saw clear value in the captive airline audience and engaged DMD to develop a supplemental distribution plan to help grow circulation and readership in the European marketplace.
The relationship has evolved through its purchase and rebranding by Bloomberg LLC in 2009.
The Bloomberg Businessweek distribution model comprises: