Forming a strategy
Once you have identified the titles that you think are suitable for airline distribution, the first step is to decide whether you are looking for a volume strategy, or one driven by reader profile.

You may also be interested in particular routes, or worldwide events. For example, you may have a UK financial services title that needs to grow credibility in global financial centres; perhaps you have a fashion title that you wish to get aboard flights into all the worldwide fashion events during the various seasonal showings?

At DMD, we can use our knowledge and historic demographic data to help create a workable strategy that will deliver against your objectives.

Negotiating with the airlines
DMD is uniquely placed to take your strategy and successfully implement it, negotiating directly with the relevant airlines to achieve timely access to the right markets.

With DMD, you have a single point of contact, which can give you access to hundreds of airlines, serving thousands of passengers every week.