Increased circulation
DMD’s sophisticated media system accounts for every copy distributed to flights, gates or airline lounges and enables you to include airline copies in audited circulations including ABC, BPA and OJD. We can help you to build circulations in many different ways.

Building brand awareness
We can identify audience profiles by individual flight, specific cabin and even time of day, enabling you to build awareness of your publication - and awareness on behalf of advertisers - with highly targeted audiences. DMD supplies media to Royal and VIP flights, First Class, Club and Business Class cabins and on Economy routes.

Increased readership
Research proves that reading is a core activity on any flight and that passengers typically read far more, and in far more depth, than they would normally.

In a recent study, respondents were found to spend up to three times longer reading their newspapers than usual.

An alternative route to market
It is possible to use airline channels to promote new products or grow circulation in particular sectors, reducing or sometimes replacing expensive promotional spend through retail channels.

Additional sales
The phenomenal growth of low-cost carriers has led to an increased opportunity to sell titles onboard no-frills airline services.