| DMD supplies over 150 million magazines
and newspapers into the airline industry every year, bringing publishers
closer to travelling readers through inflight, gate and lounge services.
Inflight services
DMD provides specific publications to specific flights using a highly
sophisticated system that enables us to match publications to real
passenger demographics.
We vary the mix of titles depending on the route, the day and time of
flight, and the cabin; titles for the Orlando Economy cabin on a
mid-day, midweek
flight will be entirely different to what is offered to Business Class
passengers on a Monday morning.
Inflight Services are an ideal way to build circulation against a specific
passenger profile. You can build circulations by targeting specific
routes between target countries, internal flights, or flights feeding
specific
events at particular times of the year. Gate services
DMD controls gate services in 89 airports in 31 countries across the
world, providing displays that enable all classes of passenger to help
themselves
to desired reading material as they board. The display contents are
of course tailored to the specific flight, but not to individual
cabins.
Lounge Services
DMD is also responsible for newspaper and magazine supply into over
170 lounges worldwide. Lounges offer a high degree of targeting,
as they
are only accessible to First, Club and Business Class passengers
or accredited members of frequent flyer schemes.
Circulation verification
DMD has a unique traceable distribution system that enables you to
include airline copies in your audited circulation figures, be
it ABC, BPA, OJD
or any other verification system. This enables you to offer the
full benefit of airline readership to advertisers, backed by fully
audited
circulation
figures.
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