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Building circulations
Dawson media Direct
 
DMD supplies over 150 million magazines and newspapers into the airline industry every year, bringing publishers closer to travelling readers through inflight, gate and lounge services.

Inflight services
DMD provides specific publications to specific flights using a highly sophisticated system that enables us to match publications to real passenger demographics. We vary the mix of titles depending on the route, the day and time of flight, and the cabin; titles for the Orlando Economy cabin on a mid-day, midweek flight will be entirely different to what is offered to Business Class passengers on a Monday morning.

Inflight Services are an ideal way to build circulation against a specific passenger profile. You can build circulations by targeting specific routes between target countries, internal flights, or flights feeding specific events at particular times of the year.

Gate services
DMD controls gate services in 89 airports in 31 countries across the world, providing displays that enable all classes of passenger to help themselves to desired reading material as they board. The display contents are of course tailored to the specific flight, but not to individual cabins.

Lounge Services
DMD is also responsible for newspaper and magazine supply into over 170 lounges worldwide. Lounges offer a high degree of targeting, as they are only accessible to First, Club and Business Class passengers or accredited members of frequent flyer schemes.

Circulation verification
DMD has a unique traceable distribution system that enables you to include airline copies in your audited circulation figures, be it ABC, BPA, OJD or any other verification system. This enables you to offer the full benefit of airline readership to advertisers, backed by fully audited circulation figures.