The Financial Times is one of the world’s leading global business news organisations. Since 1888 the FT has innovated and evolved, becoming global and pioneering new digital business models and delivery. Today, the FT is recognised internationally for its authoritative and trusted news, commentary and analysis.
Dawson Media Direct has worked in partnership with the Financial Times for over 20 years. In line with, and in support of, the publisher’s core strategy.
The FT recognises the tangible benefits to be attained from a high-value premium travel audience, and has employed DMD to implement a supplemental distribution plan for circulation and readership development internationally.
DMD continues to support significant daily distribution of the Financial Times across 4 global regional editions.
DMD services include:
“DMD supports us from a single point of contact, providing a strong platform for distribution. Aligning with the reader demographic of the Financial Times they provide us with a high profile captive audience and through their strong management controls and processes we are able to count these important copies within our circulation.”