Pre-flight reading reduces stress

Our research shows that passengers who have something interesting to read are not only likely to have a less stressful pre-flight experience, but are also less likely to bother your ground-crew with unnecessary enquiries.

DMD’s unique gate services, which allow customers to help themselves to reading materials, gives you the best of both world’s; relaxed passengers without any additional duties for ground or cabin staff.

In flight reading provides structure

Reading not only helps passengers to settle and enjoy flights, it also reduces demands on cabin staff.

Reading material is an expected lounge benefit

First Class, Club and Business Class passengers expect a choice of newspapers and stimulating, quality magazines to be available in lounges. Passengers will make different reading choices, depending on whether they are travelling on business or leisure, and the availability of the right titles will form part of their overall impression of the general flying experience.